Working at Thirty Madison provided the opportunity to contribute to various brands under its umbrella, including Evens, our acid reflux brand. Unlike Keeps, which has a more refined and premium aesthetic, Evens embraces a playful and approachable identity. This distinction allowed me to explore a different creative style and experiment with more vibrant, engaging visuals.

As part of my work with Evens, I had the opportunity to create custom illustrations for social media and CRM emails, helping to bring the brand’s lighthearted personality to life. Additionally, I led small in-house photoshoots, capturing mouthwatering food imagery that complemented the brand’s messaging around enjoying meals without discomfort. These projects not only enhanced my skills in illustration and photography but also reinforced the importance of visual storytelling in brand communication.

Creative Director: Mollie McGill
Art Director, Illustrator, Designer: Pamela Chuy