Not Just Anyone Campaign

The Alma platform is centered around the deeply human connection at the heart of therapy. To bring this idea to life, we asked eight real Alma clinicians to share their thoughts on what makes a good client-provider fit. By focusing on these clinicians, we had the opportunity to highlight the diversity of our provider network—and to show that Alma is a place where people seeking mental health care can find someone who truly understands them. In Fall 2023, Alma launched the Not Just Anyone campaign.

Goal: Drive brand awareness among both Alma customers and clinicians by introducing Alma as a one-stop shop for premium practice management.

Process: We partnered with an agency to help execute the final concept. In collaboration with the Herman Scheer team, we developed an interview-based testimonial campaign featuring eight Alma clinicians from across the U.S. While Herman Scheer handled the final production of the commercials, additional assets—including a landing page, digital ads, social posts, and emails—were created by the in-house Alma Creative team.

Made is partnership with Herman Scheer
Photographer Justin Chung