Better With People
For Alma’s second campaign the focus was the customer audience. Alma is a champion for human to connection. It is Alma’s belief that there is not replacement for human to human therapy. In a time of online diagnoses, AI therapy chatbots, and tiktok therapy is not the solution it might help get people the services they need. With a more metaphorical approach this second campaign focused on bringing consumers to the Alma platform.
Along with the commercial produced in collaboration with BlackMath, the campaign launched in January of 2023. The inhouse Alma team was responsible for the landing page, customer communications, social videos, and digital ads.
Made is partnership with Black Math